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Our Story

OUR MISSION

Built for people who know what they want.

Our mission is simple: to create uncompromising products that deliver deeper performance, last for years and earn their place in your life.

No gimmicks. No unnecessary features. Just Doxy.

doxy max cordless

More than a decade of doing one thing properly.

Doxy began with a simple idea: build a wand around the quality of the vibration, not the number of features printed on the box.

That philosophy hasn’t changed.

Over more than a decade, the products have evolved through engineering, customer feedback and real-world use. Stronger necks. Better electronics. More considered materials. Greater reliability.

We haven’t reinvented Doxy for the sake of novelty. We’ve kept improving what made people choose it in the first place.

For people, not demographics.

Doxy isn’t built around an identity, relationship type or lifestyle.

It can belong to one person, two people, same-sex couples, different-sex couples and anyone else who knows their body and knows what they like.

We don’t believe pleasure needs to be dressed up as wellness, explained to you or turned into a lesson.

You already know what you want. Our job is to build something good enough to deliver it.

Our Values

  • Built for the long term

    A Doxy isn't designed to be replaced next season.

    We choose materials, components and construction methods with longevity in mind because the best product is one you continue to use for years.

    Buy better. Keep it longer.

  • Less waste by design

    Longevity comes first, but material choices matter too.

    Our Die Cast bodies use aluminium, a material that can be recycled repeatedly, while our packaging increasingly uses recycled moulded pulp and avoids unnecessary disposable elements.

    We'd rather make fewer, better things than contribute to a cycle of cheap products designed to be replaced.

  • Customers, not categories

    We don't design around stereotypes.

    Our customers span genders, ages, identities and relationships. What connects them isn't a demographic. It's knowing what they like and refusing to settle for something that doesn't deliver.

  • Durability at our core

    Doxy 2.0 was built around a simple question: will it still be working in ten years? Reinforced necks, redesigned internals and stronger construction. The kind of reliability you stop noticing because you never have to think about it.

Made to stay in your drawer, not end up in landfill.

The adult category has no shortage of inexpensive products designed around novelty and replacement.

That's not Doxy.

We build products intended to be owned, used and relied upon for years. Better materials cost more. Better engineering takes longer. But a product that lasts is ultimately better than one designed to be disposable.

Doxy is an investment in something you intend to keep.

Award Winning Design

Critically acclaimed. Privately recommended.

For over a decade, Doxy products have been recognised by industry experts, retailers, reviewers and customers around the world.

Doxy

Best Product Packaging

XMA Awards 2026

Doxy Die Cast
 Plug-in

Best Female Product

ETO Awards 2016

Doxy

Grand Prix Award for Excellence

ETO Awards 2020

Doxy Original
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Editors Choice

ETO Awards 2014

By Numbers

  • 10+ years

    refining one unmistakable rumble

  • Almost 1 million

    Doxy products sold worldwide

  • 1,361

    customers told us exactly what they wanted from Doxy next

  • 92%

    said Doxy performance exceeded their expectations

  • 73%

    called Doxy the best toy they'd ever used

  • 35–44

    our core audience: experienced buyers who know what they want

As seen in

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About Doxy | Built for Deep, Powerful Vibration – Doxy